Medical Communications - Paramount Recruitment

Anyone venturing into digital pan-European campaigns is still something of a pioneer, and it can be hugely rewarding for brand owners and agencies alike - 07/02/2012

New measures will encourage greater transparency and allow patients in any European Member State to report adverse reactions - 03/02/2012

Pharma needs to identify and understand how individual HTA agencies are connected, viewing them as a network - 06/02/2012

The key to true market access success begins with corporate ownership… - 02/02/2012

Embedding and integrating market access strategies company-wide is key - 31/01/2012

Industry needs to be perceived as a contributor to healthcare solutions not just a cost - 01/02/2012

Modern market access activities need to be evidence-based. But what does this really mean for new products being taken to market around the world?  - 30/01/2012

How centrally developed advertising campaigns can work in local markets and taking tips from motor industry campaigns can help increase brand engagement - 25/01/2012

When Apple's Steve Jobs unveiled the iPad in early 2010, he probably did not anticipate that the tablet would challenge the business laptop market so quickly - 20/01/2012

Use best practices to create a cohesive strategy for a successful product launch, whether it is for a small molecule, biologic, vaccine or device - 13/01/2012