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Sales News

A different kind of DTCA
As David Impey, consultant for BigBear Communications points out, the environments for direct to consumer advertising (DTCA) in Europe and in the United States are very different. (11/20/2007)

Paying attention to ROI analytics
Just how important is it to understand how much you’re spending on sales and marketing and where exactly that money is going? According to Stewart Adkins, Director of Stewart Adkins Advisors, Ltd., nothing could be more important right now. (11/20/2007)

New ideas for navigating the changing landscape of pharma sales
At a recent webinar co-sponsored by eyeforpharma and TNS Healthcare, panelists spoke on the new environment in pharma sales and the best ways to meet the challenges of reduced physician access and, in many places, increasing budgetary concerns. (11/6/2007)

Bullseye: targeting sales and marketing efforts in a service-model paradigm
In a recent webinar co-sponsored by eyeforpharma and TNS Healthcare, panelists Greg Ciarelli of Boehringer Ingelheim and Brad Fackler of Sucampo Pharmaceuticals spoke about changes in pharma sales and how best to leverage sales and marketing forces in this new, more customer-centered sales environment. (11/6/2007)

Physician feedback: are pharmaceutical sales services just what the doctor ordered?
What do physicians really want from a pharmaceutical sales organization? What is important to them in their relationship with a sales rep, and how does that relationship affect their prescribing decisions, if at all? (11/6/2007)